Released on = August 4, 2006, 7:05 am

Press Release Author = Sun-Togs

Industry = Small Business

Press Release Summary = Sun-Togs has announced the launch of its new designer range
of Sun Protective Clothing and Swim Wear, BluKuda in a collaboration with it's
sister company in England and top UK fashion house, Jermyn Street Design. Finalized
late in 2005, the BluKuda range is now available for immediate distribution in the
USA.

Press Release Body = Sun-Togs Launches Designer Range of UV Clothing and Swim Wear

Chagrin Falls, Ohio, Feb 15, 2006. Sun-Togs has announced the launch of its new
designer range of Sun Protective Clothing and Swim Wear, BluKuda in a collaboration
with it\'s sister company in England and top UK fashion house, Jermyn Street Design.
Finalized late in 2005, the BluKuda range is now available for immediate
distribution in the USA.

The extensive range includes Sun Protection Clothing and Swim Wear for babies,
children, juniors, teens and adults. Each item carries a UPF (Ultra Violet
Protection Factor) 50+ distinction - the highest UV rating awarded for clothing.
This rating is in compliance with both US & Australian standards (ASTM-D6603-USA &
AS/NZS 4399).

The demand for Sun Protective Clothing has been on the rise, mainly due to the
increase in Skin Cancer victims. During the past 10 years the number of cases of
melanoma has increased more rapidly than that of any other cancer. Over 51,000 new
cases are reported to the American Cancer Society each year, and it is probable that
a great many more occur and are not reported. According to Tim Doyle, President of
Sun-Togs USA, " data shows that sunburns during childhood can increase the
probability of an individual getting skin cancer by 50%." He added that "children
enjoy having fun in the sun, but their delicate skin is extremely susceptible to sun
burn and sun damage . studies have shown that 25% of all children\'s clothing offers
less UV protection than SPF 15 sunscreen".

Sun-Togs has been selling and distributing sun protective clothing and accessories
since 1997. The company is headquartered in Peterborough, England, and is now
represented in the USA, Canada, Switzerland, and Dubai.

To learn About Sun-Togs and our Designer Range of UV Clothing and Swim Wear go to
http://www.sun-togs.co.uk


Web Site = http://www.sun-togs.co.uk

Contact Details = Chris Doyle||Direct Offers Ltd Litton House||Peterborough , PE3
7PR||$$country||||44-01733-765030||sales@sun-togs.co.uk||http://www.sun-togs.co.uk